In an effort to increase ticket sales and spread a little more holiday cheer, we created a Scratch-it completely from, um, well, scratch. Designing the tickets from the ground up allowed us to produce a more creative and cohesive experience for the customer. The concept: items you may find in Santa’s beard. The resulting campaign consisted of TV, promotional giveaways, online and OOH.

OOH Advent Calendar Window Display: We turned vacant Downtown Portland windows into giant Holiday Scratch-its. Holiday-themed scenarios were viewable from peepholes in the installation.