Starring Max Holloway and Bruce Buffer.
I wrote the script and art directed the spot.
Known for his iconic catchphrase, "Grip it and rip it,” John Daly Sr. was the perfect match for the New Beard Hedger from MANSCAPED. The addition of his son, Little John, doubled our conquest opportunities by creating a compelling inter-generational dialogue around personal grooming, allowing us to reach two markets instead of one.
I art directed the creative and wrote the majority of the script and headlines.
Meet Referee Slick Johnson. You may find yourself face-to-face with him on your next trip to the bathroom and he’s handing out penalties for grooming violations. Every follicle foible is a literary spin on a real call.
In an effort to increase ticket sales and spread a little more holiday cheer, we created a Scratch-it completely from, um, well, scratch. Designing the tickets from the ground up allowed us to produce a more creative and cohesive experience for the customer. The concept: items you may find in Santa’s beard. The resulting campaign consisted of TV, promotional giveaways, online and OOH.
OOH Advent Calendar Window Display: We turned vacant Downtown Portland windows into giant Holiday Scratch-its. Holiday-themed scenarios were viewable from peepholes in the installation.
As part of the current partnership with Burton, MINI sponsored Burton’s Mountain Festival & US Snowboarding Open. The collaboration was meant to be. Why? A shared thirst for adrenaline. A feisty disposition. And because Burton takes the same approach to going down the mountain as the all-wheel drive MINI Countryman takes going up it.
Demo Demo Tour: In the days leading up to the Burton US Open, MINI, Burton and a small crew traveled the US, from one mountain resort, to the next. Mammoth, Tahoe, Mt. Hood, Park City, Telluride—they made all of the stops. At each destination, they set up a booth to demo the MINI Countryman and the latest Burton snowboards.
Starring Marshawn Lynch and, um, Marshawn Lynch.
Plenty of great NFL stills, but they needed something extra. A little careful motion helped make these social gifs engaging and epic. Animated by yours truly.
Strength in subtlety. Social gifs, animated by yours truly.
How do you generate buzz for Mission Tortilla Chips at one of college football’s biggest games, the Border Showdown? By building the world’s first interactive competitive nacho-making machine, the NachoTron 3000. This interactive fan experience was constructed and then placed just outside Arrowhead Stadium. Rival fans were invited to compete for their team of choice, Kansas Jayhawks or Missouri Tigers. Each competitor received five attempts to throw a football into a series of progressively smaller targets, each one representing a topping on free nachos. The scoreboard, meanwhile, kept a running grand tally of each team’s points. In the build-up to the big game, we promoted the NachoTron 3000 with print, OOH and digital.
Wild-postings.
Social content to celebrate Holi and Lunar New Year holidays. I conceived and animated these.
I wrote and art-directed these.
We were tasked with celebrating the small accomplishments of everyday people in a big way. We chose GIFs because they could be animated and are easily shareable.
True innovation happens where different or contrasting perspectives meet. Lexus is no stranger to this concept. This is one of three episodes that we created to highlight artisans driven by and committed to that very same ideology.
How does Quiksilver disrupt the status quo and re-establish its roots within the Californian surfing community? We did it without showing a single surfer on a wave.
Photographed by yours truly.
These posters employed reverse-psychology to get people to vote in the 2008 election.
